Caleb is a passionate and talented race car driver who has been karting since he was just 8 years old. Over the years, he has honed his skills and worked hard to make a name for himself in the competitive world of motorsport.
We have assisted Caleb Sumich with a variety of graphic design services. Caleb Sumich approached us with a specific goal in mind: they wanted a modern approach to branding, but utilises sharp edges and straight lines to convey a sense of speed.
Our team understood the importance of a strong visual identity and worked closely with Caleb Sumich to achieve their desired outcome.
We incorporated sharp and modern design element with monochromatic colour palette which creates a professional look. With a yellow accent from Calebs car that catches the eye and males the branding stand out