We have assisted DTG Equipment with creating their brand identity. DTG Equipment approached us with a specific goal in mind: they wanted a balance and sharpness intended to convey a sense of reliability, energy and excitement.
Our team understood the importance of a strong visual identity and worked closely with DTG Equipment to achieve their desired outcome.
We incorporated a monochromatic colour palette with a pop of orange to convey professionalism. Orange is also typically used in the industry as it is easily visible in the dusty conditions of a mining site.
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